NEW ERA

“The Pride”

Creativity stems from a broad foundation of research, narrative, perspective and inspiration. Our collaboration with New Era Hats & Apparel company conceptualized the persona of a Canadian Football League’s team brand with a retro spin.

“The Pride”

Creativity stems from a broad foundation of research, narrative, perspective and inspiration. Our collaboration with New Era apparel company conceptualized the persona of a Canadian football league’s team brand with a retro spin.

The BIG Idea

“The Pride” of BC (British Columbia) told a story that took on the shape of a diverse city embodied by fashion, modernized beauty and a city that shares team spirit for all their ball clubs . We inspected the culture of the organizations fan base, then analyzed the characteristics of the team and merged those components together with the brand of the B.C. Lions Football Club.

Our collaboration with New Era Hats & Apparel company gave us much needed exposure in the scope of apparel. Limitations and capabilities lends room to composition and brand recognition!

Texas Black Expo
Derrick Reed