“Roar On The Shore”

The Grey Cup isn’t just a game, but a week-long festival of Canadian culture and football. It’s an event that leaves it’s mark on the host city and all Canadians who travel to be part of it!

The CFL hired our team to develop a brand that would stand out and represent the culture of the CFL’s Grey Cup Championship festival. 



Understanding the scalability of your brand is imperative for a successful launch! The stage presented for us was Canada, more particular Vancouver, British Columbia. The challenge was to create something that was collectively cohesive for the festival celebration and championship merchandise that would generate over $170 million in revenue.  

The vision of the The Grey Cup celebration is to be exciting , memorable, enormous, youthful, and inclusive with the energy of the West Coast.


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Derrick Reed


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Max Pure